Monday, January 21, 2013

Stories of Us: Much Ado About Sowing

3 of 4 in a series of sermons on Jesus' parables.
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Much Ado About Sowing
We are continuing our series on the parables of Jesus. In these parables, Jesus told stories of everyday life in 1st century Judea, but used them to teach his followers, and, as we saw last week, sometimes his enemies. We are examining some of these stories to see what lessons they hold for us in the 21st century. Let’s look at this week’s parable.

Matthew 13:3-9; 18-23

New Living Translation (NLT)
13 He told many stories in the form of parables, such as this one:
“Listen! A farmer went out to plant some seeds. As he scattered them across his field, some seeds fell on a footpath, and the birds came and ate them. Other seeds fell on shallow soil with underlying rock. The seeds sprouted quickly because the soil was shallow. But the plants soon wilted under the hot sun, and since they didn’t have deep roots, they died. Other seeds fell among thorns that grew up and choked out the tender plants.Still other seeds fell on fertile soil, and they produced a crop that was thirty, sixty, and even a hundred times as much as had been planted! Anyone with ears to hear should listen and understand.”
18 “Now listen to the explanation of the parable about the farmer planting seeds: 19 The seed that fell on the footpath represents those who hear the message about the Kingdom and don’t understand it. Then the evil one comes and snatches away the seed that was planted in their hearts. 20 The seed on the rocky soil represents those who hear the message and immediately receive it with joy.21 But since they don’t have deep roots, they don’t last long. They fall away as soon as they have problems or are persecuted for believing God’s word. 22 The seed that fell among the thorns represents those who hear God’s word, but all too quickly the message is crowded out by the worries of this life and the lure of wealth, so no fruit is produced. 23 The seed that fell on good soil represents those who truly hear and understand God’s word and produce a harvest of thirty, sixty, or even a hundred times as much as had been planted!”
How familiar are you with Starbucks? You know the coffee place? I’ll give you some background. Starbucks was founded in 1971 in Seattle, WA. They began with a single store that sold only coffee beans. They opened their first locations outside of Seattle in 1987. In 1994, Starbucks had 300 stores in the US. Today there are over 13,000 locations in the US and more than 20,000 worldwide (in 61 countries). They employ over 149,000 people worldwide. In 2012, their total sales were over $13 billion. They are currently the largest coffeehouse chain in the world.
To say Starbucks is popular would be an understatement. There has been a rumor in Florence for a few years now that Starbucks wants to open a store here. When you talk to certain people about it you can almost see them drool as they ponder the possibility. In many cities, realtors have begun putting ‘close to Starbucks’ in their ads alongside ‘hard-wood floors’ and ‘good schools’. I found one website with 2 ads mentioning proximity to Starbucks. People will actually pay extra for a home within walking distance of a Starbucks store.
There are several factors behind the company’s success. One is the ‘cool’ factor, because everybody knows that Starbucks is the ‘cool’ place to buy coffee. That, of course goes straight to their marketing successes. Another secret to their success is, to put it in real estate terms, ‘Location, location, location.’ Starbucks spends lots of money and lots of resources on picking the best locations for their stores. They do exhaustive research before making a selection.
Arthur Rubenfeld is a former Executive Vice President for Real Estate at Starbucks; he gives several examples of the research they do. They send consultants to stand at a location with a clicker during peak times to count traffic. Oil stains in the parking lot tells him that an area gets lots of traffic. More suits and jackets at a local dry cleaner tells him that it is a higher income area than if there were a majority of shirts. There are other things they look for as well, but all of these things go into picking the best locations, the locations that show the best potential.
They study and research relentlessly to find the best locations, and because of this rigorous process, they choose locations that are much more likely to be successful. They put tons of time and resources into finding good soil.
Contrast that with the sower in today’s scripture. This parable is likely familiar to you. You’ve probably heard it preached before. Maybe you’ve heard it taught, as I have heard and taught that the focus of the parable is on the soils. The four types of soil represent types of people and we, of course, want to be good soil. This story is sometimes called the Parable of the four soils or the Parable of the Miraculous Yield. Jesus, though, calls it ‘The Parable of the Sower’ or ‘The Parable of the Farmer’. That tells us that this parable is first and foremost about the sower. If the sower is the subject, then we need to look at what the story tells us about the sower.
That depends on your interpretation of the parable. Let’s look at it on these terms: The sower is God. The seed is Jesus or the Word made flesh. The different soils are different life conditions.
In that context, there is an important idea I want to examine. God scatters the seed, Jesus, on the world. But this is not a strategic, row-by-row planting. Our scripture says that the farmer “scatters the seed.” It seems almost wasteful. A frugal farmer would want to ensure as successful a planting as possible. A frugal farmer would plant only in good soil. She would do everything possible to make sure the soil was good. (like research extensively). She would go to great lengths to make sure that the seed land in that good soil.
The planting described in the parable is known as broadcasting. You’ve probably seen a broadcaster, especially if you’ve ever spread grass seed. You walk along and turn the crank and seed are cast out in every direction. In 1st century Judea, they didn’t have broadcasters. Instead, the farmer would walk along and throw handfuls of seed out into his field. Now some of those seed would probably land out of the field; on the path, on rocky soil, among weeds. It would likely be very few seeds, though. In Jesus’ story, it almost seems as if the seed are divided in fourths. As if equal amounts fall on the different soils. But despite the seed falling in areas where it may not thrive, the sower continues to spread the seed. God continues to spread the Word. God continues to sow generously, even in the unpromising places.
Has anyone taken Disciple Bible Study. Each lesson typically asks 3 questions about the scripture readings for that week. “What does this say about God?” “What does it say about us humans?” and “What does this say about the relationship between God and humans?” So, let’s examine this story in terms of those questions.
To make it a little more concrete, let’s look at Jesus’ ministry, specifically his time with the Disciples, as it relates to the parable. This will give us an idea of, not only what the parable says about God, but also what it says about us.
The first seed mentioned falls along the path. Jesus says this represents those who do not understand the Word. That’s the best description of the disciples I’ve heard. Half of our scripture this morning is Jesus explaining this parable to the disciples. They spent much of their time with Jesus asking him to clarify his teachings or just plain misunderstanding him.
The second group of seed falls on rocky ground. The hearer receives it with joy, but it only endures for a while. When persecution and trouble come along, they fall away. Again, it’s a pretty accurate description of the Disciples. Upon Jesus’ arrest, they scattered. They spent the next few days hiding in fear. Some of them went back to their jobs as fishermen.
The third group of seed fell among the weeds. In these people the Word is received, but is choked out by the cares of the world. Maybe we see Judas in this group. Or the whole group of disciples as they argue over who is the greatest. Or James and John when their mom goes to ask Jesus if they can be his right hand men when he comes to power.
You know what? If we are honest, I think we can see each of these soil types or each of these life conditions in our own lives. Probably not all at once, maybe not now, but I know I can identify times in my own life when any one of these was true.
What does this parable say about us? It says we are going to slip. We’re going to misunderstand Jesus. We’re going to find ourselves running from Jesus sometimes. We’re going to let life push us away from Jesus.
What does this parable tell us about God? It tells us that despite all of that, God does not give up on us. Despite the disciples’ failings, Jesus still sent them out to preach the gospel. Despite the bad soil they showed time and again, he saw the potential for good soil – the potential for a miraculous harvest. Despite our failings, God asks the same of us. Go, make disciples, baptize, teach, and remember. God continues, through the Holy Spirit working in our lives and through us, to spread the word on all 4 of these soil types.
This parable tells us that God is not like Starbucks – spending time and resources trying to find the best soil. God simply casts the seed of Jesus on the world. Jesus invested his ministry in the Disciples, which if you didn’t know the end of the story could be a little discouraging. He spent much of his time with sinners and tax-collectors; lepers and other outcasts. But in this parable, Jesus still looks forward to an abundant harvest. And hind-sight being 20/20, I’d say he was right. What started with about 120 followers just after the resurrection has grown to more than 2 billion Christians today. That is a miraculous yield.
There is something else this passage tells us about us. Maybe there’s another way to look at this parable. What if we look at it in terms of our own evangelism? Evangelism comes from the Greek work euaggelion, which means good news. Evangelism is, at its simplest, telling people about Jesus. Whether that is inviting people to church or simply telling people about your church. Telling people who Jesus is to you and what Jesus has done for you. That’s evangelism. Telling the good news.
Most of the time our approach to evangelism looks like Starbucks’ approach to new stores. We want to make sure it will be successful before we start. Sometimes that means we don’t talk about Jesus because of where we are and who we’re with. We, like Starbucks, want to find the good soil and throw seed on it. But that’s not what this parable teaches. This parable doesn’t teach us to be selective with the gospel. Our sower, God, sows the Word on everyone. The 4 types of soil represent all walks of life. God spreads the word to them all. That’s risky. Sowing where you know growth is unlikely is a risk. But we are called to do likewise. We are called to carry the gospel with us where ever we go, even, or maybe especially, in those areas where we think growth is unlikely.
What does the parable say about our relationship with God? Firstly, it tells us that God will pursue us even in the rocky places or among the thorns or along the well-worn path. And second, because of our relationship with God, we are called to take the word to just those places, wherever they may be.
So, what is the “take home” from this parable? We are called to share the gospel just as the farmer scatters seed – extravagantly and indiscriminately, not judging which places and people are worthy of the good news and which are not. In other words, take the gospel with you everywhere you go. In word and in deed, always  

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